About
Should We Studio is an independent production company dedicated to projects that will raise awareness of the most important issues facing humanity–especially those that aren’t getting enough attention.
To do that, we’re placing as much emphasis on great storytelling and design as on intellectual rigor and journalistic integrity. Everything we make, we craft to motivate someone who’s never even heard of the subject to learn more.
We specialize in tackling consequential topics with exuberance. For us, exuberance means humor, vibrant settings, and above all a willingness to engage with the weird.
Who’s “we”?
Elizabeth Cox is the founder of Should We Studio. Before that, she was the Senior Editorial Producer at TED-Ed, TED’s education initiative, where she wrote and edited the scripts for over 200 educational animated videos on all sorts of subjects. She graduated from Brown University. You can view some of her previous work here and here.